The Concentrate is a plant- and mineral-based, multi-purpose formula designed to replace virtually every cleaner in your home. When diluted with water, our Concentrate is a multitasking powerhouse, tough enough to dissolve car engine grease, yet safe and gentle enough to wash a baby. And the best part? It works! Use it to tackle dirt, dust, grease, grime, and even the toxic residues left behind by other cleaners. We use ingredients you can trust, down to the last drop.
Safety: The Concentrate is human safe, not irritating to the eyes, skin, or lungs. All ingredients are rated 1 on EWG, and there are no harmful preservatives such as methylisothiazolinone, phenoxyethanol, sodium benzoate, potassium sorbate, or any type of alcohol. Even the extremely chemically sensitive and immune compromised are able to use Branch Basics with complete confidence. Our fragrance-free, hypoallergenic concentrate is also biodegradable and is safe for the environment.
Versatility + Convenience: The Concentrate was intentionally formulated to replace all cleaning products in your home. It cleans countertops, dirty laundry, showers, floors, wine stains, puppy accidents…even spaghetti-splattered ovens. Cleaning has never been so simple!
Economics: Buying Branch Basics for your home may save you as much as half of your yearly cleaning budget. The average cost of 24 oz. “green” cleaners – many of which still contain harmful chemicals – is $6.18, and their uses are very limited. A 33 oz. bottle of The Concentrate makes 16 All-Purpose spray bottles (24 oz.), costing only $2.90 each!
Effectiveness: Our formula removes stains, breaks down grease and oil, and cleans surfaces leaving no residues outperforming many of the toxic solvents, detergents, and cleaning products it replaces.
Sustainability: The biodegradable formula is just as safe for fish and plant life as it is for humans. Instead of selling one-time-use bottles, each reusable Branch Basics bottle replaces dozens of conventional spray bottles over its lifetime of use. And you conserve energy and save on shipping costs.